Frame Theory

frametheory

 

 

“If you take bowling shoes out of the alley, are they just shoes..?

 “…”

“Like, if you apply Goffman’s Frame Theory(1) to – -“

 *sigh* “Why do we let the theory students work in the studio?”

 

 

 

 

 

 

 

 

(1)“Goffman (1975) argued that much of our behaviour is cued by expectations which are determined by the frames which constitute the context of action.” Miller, D. Materiality: An Introduction. 2005. Available at: http://www.ucl.ac.uk/anthropology/people/academic_staff/d_miller/mil-8

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